Post License Pricing, Marketing, and Advertising
(POST002) 4 CE Hours: This is one of the “elective” courses required by IREC for licensees renewing for the first time or
for any seasoned agent seeking a refresher on the “basics” of working with a seller and listing property
4 Credit Hours
About the Post License Pricing, Marketing & Advertising Course
- Accurate Pricing Strategies:
- Understand the principles of property valuation.
- Learn to conduct comparative market analyses (CMA) and assess market conditions.
- Master pricing techniques that attract buyers and maximize seller satisfaction.
- Effective Marketing Techniques:
- Explore traditional and digital marketing channels.
- Develop personalized marketing plans tailored to different types of properties.
- Utilize social media, email campaigns, and SEO to reach a broader audience.
- Innovative Advertising Approaches:
- Create compelling advertising content that captures attention.
- Leverage multimedia advertising, including video and virtual tours.
- Analyze advertising metrics to optimize campaign performance.
Learning Outcomes:
By the end of this course, participants will:
- Be proficient in setting competitive and realistic prices for various properties.
- Have a toolkit of marketing strategies that can be adapted to any real estate market.
- Be capable of designing and executing advertising campaigns that drive engagement and sales.
- Understand how to use data and feedback to continually improve marketing and advertising efforts.
Who Should Attend:
This course is ideal for real estate professionals who have recently obtained their license and are looking to build a strong foundation in property pricing, marketing, and advertising. It is also beneficial for seasoned agents seeking to refresh their knowledge and stay current with industry trends.
Requirements
An Idaho real estate license in active or inactive status. Attendance Policy